We do not just cut hair.
We design identity.

At Assort, our signature consultation method has become a global benchmark for personalized beauty — a combined following of more than 1.4 million across our official channels watches it work every day.

We are a hybrid salon — fusing the precision and hospitality (omotenashi) of Japanese hairdressing with the creative freedom and diversity of the West. Our teams are rigorously trained to handle all hair textures and backgrounds, serving clients from more than 77 countries. Whether you sit in our chair in Tokyo, New York or London, you receive the same technical excellence, bespoke counseling and results-driven service.

十人十色
Ten people, ten colors.

The name Assort comes from assortment — a collection of distinct, high-quality elements. Picture a box of premium chocolates: each piece unique in flavor and shape, yet belonging together in perfect harmony.

This is the life motto of our founder, Ken Kobayashi. If there are ten people, there should be ten unique styles. We reject cookie-cutter trends. We celebrate your individuality.

“We are all reading the same book,
just different chapters.”

That book is the love for beauty. Whether our stylists are in Amsterdam or Osaka, seasoned veterans or rising stars, we are united by a shared passion for the craft and a commitment to lifelong education.